Shravan Kumar Payyavula | AI-Driven Marketing Specialist
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01 // Identity

Shravan Kumar Payyavula

AI-Driven Marketing & Growth Specialist

Results-driven professional with 5+ years of global experience bridging performance marketing, analytics, and AI product development. From driving high-ROI campaigns to engineering multi-agent AI platforms like SwarmOps, I specialize in data-driven strategies that maximize brand growth.

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03 // Tech Stack
04 // Featured Project

SwarmOps

Multi-Agent AI Marketing Automation Platform.

05 // Uplink

Contact

06 // R&D Lab

SwarmOps Beta

Launch App
07 // Credentials

Verified Certifications

Google, Simplilearn, Coursera

Hello! 👋 Thanks for visiting my profile.

The Analyst

I don't just run campaigns; I engineer growth engines. With a strong foundation in AI and Analytics, I bridge the gap between creative marketing and hard data science.

const core_stack = [

"GA4 & GTM", "Google/Meta Ads", "HubSpot",
"SQL & Python", "Looker Studio", "Power BI",
"Tech SEO", "Multi-Agent AI", "React & Streamlit",
"Prompt Eng", "LLM APIs", "A/B Testing"

];

Experience Log

Jul 2025 – Jan 2026

Performance Marketing Analyst

Vozalt Digital Agency | Bicester, UK

Managed high-budget Google and Meta campaigns across the UK, India, and UAE. Improved lead volumes while significantly reducing CPA through data-driven segmentation and robust GA4/Pixel attribution frameworks.

Sep 2024 – Jun 2025

Digital Marketing Analyst

Fortray Global Services Ltd | London, UK

Executed highly optimized SEM and Meta campaigns, generating 1,250+ monthly inquiries and 5.3x ROAS. Engineered GA4 conversion tracking systems to accurately measure and boost cross-channel performance.

Oct 2024 – Dec 2024

Digital Marketing Associate (Freelance)

Run Data Ltd | UK (Remote)

Implemented complex GTM architectures for Shopify eCommerce stores. Configured advanced GA4 and Meta Pixel event tracking to capture user journeys and enhance retargeting accuracy for 20K+ monthly users.

Jun 2021 – May 2024

Co-Founder & Marketing Lead

Vibestudies Abroad Education | Hyderabad, India

Architected performance-driven SEO, paid social, and email funnels. Scaled brand visibility and automated lead nurturing workflows, directly driving 160+ international student enrollments.

Jun 2020 – May 2024

Co-Founder & Marketing Lead

Samastham InfoTech Services | Hyderabad, India

Directed comprehensive digital marketing strategies for 40+ global B2B/B2C clients. Drove 40% YoY revenue growth via integrated SEO, PPC, and content marketing initiatives.

Engineering & Analytics Logs

System: SaaS / Multi-Agent AI

SwarmOps

Developing a full-stack multi-agent AI marketing automation platform with 11 specialized LLM agents.

View Logic
System: AI / Automation

Privacy Policy Visualizer

Building an AI-powered data extraction tool to analyze and simplify complex legal documents.

View Logic
System: AI Engineering

AI-Native Travel Platforms

Rapid prototyping of interactive travel websites using LLM-driven development and live APIs.

View Logic
System: Statistical Modeling

Employee Satisfaction Analysis

Master's Dissertation: Quantitative regression analysis using R on WERS 2004 dataset.

View Logic

SwarmOps

// MULTI-AGENT AI MARKETING PLATFORM (IN PROGRESS)

Situation

Marketing workflows (SEO, PPC, CRM, competitive intelligence) are highly fragmented and manual, requiring constant human oversight and multiple disconnected tools.

Architecture & Action

Developing a full-stack SaaS platform utilizing 11 specialized AI agents to automate marketing workflows. The system features a "Nexus AI" orchestrator that routes complex tasks across multiple LLM providers based on logic and efficiency.

Key Features

Built with Brand-DNA context extraction and 25+ FastAPI endpoints to ensure scalable, contextual, and automated task execution for modern marketing teams.

11

AI AGENTS

Live Application

View SwarmOps

Tech Stack

Python FastAPI React LLM Routing

Privacy Policy Visualizer

// AI & DATA EXTRACTION ARCHITECTURE

Situation

Legal documents and privacy policies are notoriously complex, leading to cognitive fatigue and blind acceptance of terms.

Task & Action

Developing an AI-powered platform that extracts and processes legal text directly from URLs and PDFs. Engineered an automated pipeline to handle clause analysis, detect risk vectors, and generate plain-language summaries.

Result

Provides interactive visual insights and trust scores, greatly improving user transparency regarding data usage.

Architecture Logic

def analyze_policy(text): return gemini.generate(prompt=f"Audit this: {text}", schema=TRUST_SCORE_JSON)

LLM

MULTI-MODAL AI

Tech Stack

Python LangChain Google Gemini Streamlit

AI-Native Travel Platforms

// RAPID PROTOTYPING & GEN AI

Situation

Travelers need curated, visual guides for destinations like Scotland, South Wales, and Montenegro, but custom web app development is typically slow.

Action

Leveraged Lovable AI and LLM-driven development to rapidly prototype and build fully functional travel itinerary websites. Integrated live weather APIs and interactive mapping systems for dynamic user experiences.

Result

Successfully deployed three separate, production-ready React/TypeScript platforms in record time.

3 APPS

DEPLOYED

Tech Stack & Live Demos

React TypeScript Lovable AI APIs

Employee Satisfaction Analysis

// MASTER'S DISSERTATION & STATISTICAL MODELING

Situation

A gap existed in understanding how managerial culture directly influences employee job satisfaction and anxiety, moderated by demographic factors.

Action

Adopted a deductive research approach using the WERS 2004 dataset (22,451 observations). Constructed variables for Job Satisfaction, Anxiety, and Managerial Culture (Cronbach's Alpha > 0.8). Conducted Chi-square tests and Linear Regression in R.

Result

Confirmed a strong positive correlation (0.52 coefficient) between managerial culture and satisfaction. The model explained 41.89% of variability (R-squared), proving management style is a critical predictor.

R² .41

MODEL FIT

Tech Stack

R Studio Linear Regression SPSS

Get in Touch

Feel free to reach out for collaborations or opportunities.

Operational Capabilities

Paid Advertising

PPC, Meta Ads, and Display campaigns focused on ROI.

Data Analytics

GA4 Setup, GTM Tracking, and Looker Studio Dashboards.

SEO Strategy

Technical audits, keyword research, and on-page optimization.