Shravan Kumar Payyavula | Data-Driven Digital Marketing Manager
SYSTEM ONLINE
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01 // Identity

Shravan Kumar Payyavula

Data-Driven Digital Marketing Manager & AI-Builder

Data-driven Digital Marketing Manager with 4+ years of experience scaling B2B and B2C businesses through high-performance marketing. Former startup founder who directed £25K+ (~₹26 Lakhs) in monthly ad budgets, consistently delivering a 3.5x-4x ROAS and reducing CAC by 20%. Specialized in architecting multi-agent AI ecosystems to automate entire marketing stacks and accelerate growth.

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03 // Tech Stack
04 // Featured Project

SwarmOps

Multi-Agent AI Marketing Ecosystem.

05 // Uplink

Contact

06 // R&D Lab

SwarmOps Beta

Launch App
07 // Credentials

Verified Certifications

Google, Simplilearn, Coursera

Hello! 👋 Thanks for visiting my profile.

The Analyst

I don't just run campaigns; I engineer growth engines. With a strong foundation in AI and Analytics, I bridge the gap between creative marketing and hard data science.

const core_stack = [

"GA4 & GTM", "Google/Meta Ads", "HubSpot",
"SQL & Python", "Looker Studio", "Power BI",
"Tech SEO", "Multi-Agent AI", "React & Streamlit",
"Prompt Eng", "LLM APIs", "A/B Testing"

];

Experience Log

Sep 2024 – Jan 2026

Digital Marketing Manager

Vozalt Digital Agency | Bicester, UK

Managed full-funnel digital acquisition for 10+ global B2B/B2C clients, overseeing £25K+ (~₹26 Lakhs) in monthly ad spend. Delivered consistent 3.5x-4x ROAS, reduced CAC by 20%, and increased high-intent organic traffic by 25%+. Architected HubSpot CRM lead-nurturing workflows achieving 28% email open rates.

Jun 2021 – May 2024

Co-Founder & Marketing Lead

Vibestudies Abroad Education | Hyderabad, India

Co-founded an international education consultancy, leading digital marketing and WhatsApp funnels. Guided 150+ students to universities globally, maintaining a 92%+ visa approval rate and partnering with 700+ institutions.

Jun 2020 – May 2024

Co-Founder & Marketing Lead

Samastham InfoTech Services | Hyderabad, India

Founded and scaled a full-service digital marketing and IT agency from zero, growing the active client base to 35+ businesses across diverse B2B and B2C industries. Built and managed a cross-functional team of 12, driving 35% year-on-year revenue growth.

Engineering & Analytics Logs

System: SaaS / Multi-Agent AI

SwarmOps

An autonomous framework of specialized AI agents designed to orchestrate the entire digital marketing stack.

View Logic
System: AI / Automation

PrivacyLens

Building an AI-powered data compliance and privacy platform to analyze and simplify complex legal documents.

View Logic
System: AI Engineering

AI-Native Travel Platforms

Rapid prototyping of interactive travel websites using LLM-driven development and live APIs.

View Logic
System: Statistical Modeling

Employee Satisfaction Analysis

Master's Dissertation: Quantitative regression analysis using R on WERS 2004 dataset.

View Logic

SwarmOps

// MULTI-AGENT AI MARKETING ECOSYSTEM (IN PROGRESS)

Situation

Marketing workflows (SEO, PPC, CRM, competitive intelligence) are highly fragmented and manual, requiring constant human oversight and multiple disconnected tools.

Architecture & Action

Developing an autonomous framework of 11 specialized AI agents designed to orchestrate the entire digital marketing stack—including SEO, PPC, Social Media, Content Strategy, and CRM. The system features a "Nexus AI" orchestrator that routes complex tasks across multiple LLM providers based on logic and efficiency.

Result

Architecting scalable workflow structures aimed at eliminating manual data entry, optimizing campaign execution speed, and enhancing data-driven decision-making for modern marketing teams.

11

AI AGENTS

Live Application

View SwarmOps

Tech Stack

Python FastAPI React LLM Routing

PrivacyLens

// AI & DATA EXTRACTION ARCHITECTURE

Situation

Legal documents and privacy policies are notoriously complex, leading to cognitive fatigue and blind acceptance of terms.

Task & Action

Developing an AI-powered platform that extracts and processes legal text directly from URLs and PDFs. Engineered an automated pipeline to handle clause analysis, detect risk vectors, and generate plain-language summaries based on GDPR and CCPA frameworks.

Result

Provides interactive visual insights and trust scores, greatly improving user transparency regarding data usage.

Architecture Logic

def analyze_policy(text): return gemini.generate(prompt=f"Audit this: {text}", schema=TRUST_SCORE_JSON)

LLM

MULTI-MODAL AI

Tech Stack

Python LangChain Google Gemini Streamlit

AI-Native Travel Platforms

// RAPID PROTOTYPING & GEN AI

Situation

Travelers need curated, visual guides for destinations like Scotland, South Wales, and Montenegro, but custom web app development is typically slow.

Action

Leveraged Lovable AI and LLM-driven development to rapidly prototype and build fully functional travel itinerary websites. Integrated live weather APIs and interactive mapping systems for dynamic user experiences.

Result

Successfully deployed three separate, production-ready React/TypeScript platforms in record time.

3 APPS

DEPLOYED

Tech Stack & Live Demos

React TypeScript Lovable AI APIs

Employee Satisfaction Analysis

// MASTER'S DISSERTATION & STATISTICAL MODELING

Situation

A gap existed in understanding how managerial culture directly influences employee job satisfaction and anxiety, moderated by demographic factors.

Action

Adopted a deductive research approach using the WERS 2004 dataset (22,451 observations). Constructed variables for Job Satisfaction, Anxiety, and Managerial Culture (Cronbach's Alpha > 0.8). Conducted Chi-square tests and Linear Regression in R.

Result

Confirmed a strong positive correlation (0.52 coefficient) between managerial culture and satisfaction. The model explained 41.89% of variability (R-squared), proving management style is a critical predictor.

R² .41

MODEL FIT

Tech Stack

R Studio Linear Regression SPSS

Get in Touch

Feel free to reach out for collaborations or opportunities.

Operational Capabilities

Paid Advertising

PPC, Meta Ads, and Display campaigns focused on ROI.

Data Analytics

GA4 Setup, GTM Tracking, and Looker Studio Dashboards.

SEO Strategy

Technical audits, keyword research, and on-page optimization.