Results-driven specialist combining Google/Meta Ads expertise with SQL, AI, and Power BI. Recently engineered an AI-powered privacy analysis tool to quantify digital trust scores.
Quantifying digital trust & risk scores.
Google, Simplilearn, Coursera
I don't just run campaigns; I engineer growth engines. With a strong foundation in AI and Analytics, I bridge the gap between creative marketing and hard data science.
"GA4", "GTM", "Meta Ads",
"R Studio", "SQL", "Looker",
"SEO/SEM", "Power BI", "Tableau",
"Generative AI", "Prompt Eng", "LLM Integration"
Fortray Global Services LTD, London
Executing data-driven social media strategies and analyzing performance metrics to optimize operational efficiencies.
Run Data Ltd, UK
Implemented GTM tracking solutions for Shopify and configured GA4/Pixel events for seasonal ad campaigns.
Vibestudies Abroad Education, India
Spearheaded digital acquisition strategies contributing to 160+ student enrollments. Maintained a 95% visa approval rate through targeted lead generation.
Samastham InfoTech Services, India
Orchestrated marketing strategy for 40+ clients. Drove 40% YoY revenue growth and managed a cross-functional team of 14.
Building an AI-powered tool to quantify digital trust scores.
Rapid prototyping of interactive travel websites using LLM-driven development.
Analyzed customer journey data to optimize website performance.
Quantitative regression analysis using R on WERS 2004 dataset.
Targeted awareness and conversion campaigns for Asian market.
Keyword research and technical optimization for organic traffic.
Housing loan campaign generating 1.2K+ monthly leads.
Revitalizing a footwear brand through multi-channel social strategy.
Comprehensive multi-channel digital roadmap for brand growth.
// AI & AUTOMATION ARCHITECTURE
Privacy policies are long, complex, and overwhelming, leading to cognitive fatigue. Users blindly accept terms without understanding the risks.
Built an AI-powered tool that simplifies complex legal documents into clear trust scores, risk flags, and visual insights. Utilized generative AI and prompt engineering.
Improved user transparency and understanding of digital trust.
MULTI-MODAL AI
// RAPID PROTOTYPING & GEN AI
Travelers need curated, visual guides for niche destinations like Scotland, South Wales, and Montenegro, but custom app development is typically slow and expensive.
Orchestrated a Multi-Agent AI system (Lovable) to generate production-grade React/TypeScript code. Integrated real-time APIs and interactive components via structured prompting:
Deployed three fully responsive platforms with complex data integrations in record time, demonstrating the power of AI-driven engineering.
DEPLOYED
// HOTEL INDUSTRY ANALYTICS
A new hotel launching its online portal faced unknown customer behavior and needed to ensure visibility. Bounce rates were high, and marketing ROI was unclear.
Mapped the customer journey and implemented UTM tracking. Set up GA4 conversion goals for "Booking Confirmed". Used Semrush for keyword analysis and defined strategies to reduce bounce rates.
Achieved a Bounce Rate of 28% (vs <30% target), a 2.5% Conversion Rate, and a Marketing ROI of 6.2:1.
ROI
// QUANTITATIVE REGRESSION MODELLING
A gap existed in understanding how managerial culture directly influences employee job satisfaction and anxiety, moderated by demographic factors.
Adopted a deductive research approach using the WERS 2004 dataset (22,451 observations). Constructed variables for Job Satisfaction, Anxiety, and Managerial Culture (Cronbach's Alpha > 0.8). Conducted Chi-square tests and Linear Regression in R.
Confirmed a strong positive correlation (0.52 coefficient) between managerial culture and satisfaction. The model explained 41.89% of variability (R-squared), proving management style is a critical predictor.
MODEL FIT
// BEAUTY BRAND CAMPAIGN
Brand needed to expand awareness and conversions in the Asian market.
Optimized ad creatives and audience segmentation. Managed budget allocation for maximum reach.
Successfully executed targeted awareness campaigns with optimized engagement.
CAMPAIGN
// ORGANIC TRAFFIC GROWTH
eCommerce site needed to improve organic visibility and domain authority.
Conducted in-depth keyword research and competitor analysis. Implemented technical SEO enhancements.
Improved organic traffic and strengthened domain authority.
GROWTH
// SEARCH ENGINE MARKETING
A prominent bank needed to generate qualified housing loan inquiries and reduce Cost-Per-Acquisition (CPA).
Designed a Google Search campaign segmented by "First-time buyers" and "Investors". Used Enhanced CPC bidding initially, then switched to CPA. Integrated lead forms directly.
Generated 1,250 inquiries/month (surpassing goal by 25%). Reduced CPA by 12.5% to £35 and achieved a 6.2% CTR.
MONTHLY LEADS
// SOCIAL MEDIA STRATEGY
A footwear brand leader was seeing slow growth (<5%) compared to double-digit industry growth due to a lack of digital strategy.
Allocated 40% of budget to social. Implemented Meta Pixel for tracking. Integrated automation tools like Hootsuite and focused on video content production.
Website traffic increased by 15%. Campaign efficiency improved by 20%. Achieved 10% follower growth in 3 months.
EFFICIENCY
// MULTI-CHANNEL STRATEGY
The TOAST brand faced fragmented marketing efforts and insufficient brand awareness in a competitive food & beverage market.
Designed a fully integrated digital roadmap. Structured multi-funnel paid campaigns, established a consistent social content schedule, and integrated tracking tools for cross-channel performance measurement.
drove a 32% increase in online revenue and a 51% year-over-year increase in organic traffic, achieving a 5.3:1 ROAS.
REVENUE
Feel free to reach out for collaborations or opportunities.
PPC, Meta Ads, and Display campaigns focused on ROI.
GA4 Setup, GTM Tracking, and Looker Studio Dashboards.
Technical audits, keyword research, and on-page optimization.
// SYSTEM UPGRADE IN PROGRESS
New automation tools and AI experiments are currently being compiled. Access to this sector is temporarily restricted while protocols are updated.
Estimated Completion: Q2 2025